Line 204 is also the parent company to 204 Events and Angstrom Lighting which are all housed in our Pacoima, CA warehouse location.
“Line 204 is continually growing and so is our reputation as Hollywood’s ultimate one-stop shop”, Line 204’s owner and operator Alton Butler beams. “Our commitment to remaining a family business and passing those values on to our clients remains the same. We’re in the relationship business first and the rental business second.” And he means it. We consider our customers family, and we treat them that way.
Southern Hospitality is what we’re offering here, folks. We stand behind anything and everything we put our 204 logo on. Maybe that’s why we’re the go-to guys for so many people in our industry. People keep coming back, year after year, simply because we’ve given them no reason to leave.
So whether you’re shooting a technically-challenging TV spot, a network gallery, or the next iconic magazine cover, Line 204’s got everything a great production needs. When we say “everything,” we’re not talking about 10-year-old equipment held together with gaffer tape. Because if we wouldn’t use it, we sure as heck wouldn’t ask you to. While you’re at it, leave your calculators at home. Our stages are rented on a 12 hr day with flat rates and no hidden fees.
In 2020, Line 204 began construction on our 10-acre, 240,000-square-foot, 10-stage studio lot, which will be Los Angeles’s largest studio facility built from the ground up in more than 30 years. And the dream does not stop there, as our expansion plan includes a return to the South. Where you ask…You’ll just have to probe a little deeper.
Once upon a time, not long ago, Line 204’s story started with a man named Alton Butler working out of his garage. The story is best told through photos, so take a look at where we started and check back for news on where we’re fixin’ to go. It’s bound to be good.
Sun Valley project is
approved and underway
Line 204 begins construction on new
Line 204 and Global Trend
partner to create xrSmart
Stages, a virtual production film
location with technology that
brings the world to you.
In 2016, we launched The Client Lounge, Line 204’s custom portal allowing clients to build their rental lounges, piece-by-designer piece, or choose from a collection of pre-built sets with names like Mad Men or Scarface. Whether you’re into mid century furniture or something a little more traditional, log on to Line 204 and visit “The Client Lounge”. It’s another dimension.
BRAND NEW TRUCK FLEET is added
and more overnight parking than you can
fathom. The multi-lane drive through
warehouse ain’t all that bad either!
Production Rentals moves to the Valley
with room for our Event Division, Production
Rentals, Angstrom Lighting and some
possible stages in the future.
Line 204 goes through a rebrand and begins
an expansion plan to the valley in both Sylmar
and San Fernando Valley.
Line 204 moves into a
40,000 SF warehouse in
N. Hollywood and launches
Line 204 Events.
Event division fast becomes
an industry leader.
Line 204 Hollywood has now become one of
Los Angeles’ most competitive boutique film
stages hosting celebrities, global advertising
campaigns, and world renowned talent.
Line 204 buys the 22,000 SF Studio Facility at 1043 Seward St, which is now Line 204’s West & East Stages, across from 204’s Productions Warehouse.
Line 204 blows up and acquires its first
Hollywood warehouse! It may be small,
but it’s home–for now.
27 year old Alabama transplant, Alton
Butler, moves to Hollywood and opens
Line 204 out of his Studio City garage.
Alton knocks on every door and the world
of production rentals has never been this